Listers has over 40 dealerships operating across the Midlands and Lincolnshire, two paint and body shops, two PDI centres, a trade parts centre and group headquarters in Stratford-Upon-Avon.
Key retail locations include Banbury, Birmingham, Boston, Cheltenham, Coventry, Evesham, Grantham, Grimsby, Hereford, Hull, Kings Lynn, Leamington Spa, Lincoln, Northampton, Nuneaton, Solihull, Worcester as well as Stratford-Upon-Avon and Droitwich. Listers currently represents 14 franchises including Audi, Volkswagen, BMW, Honda, Jaguar, Land Rover, Lexus, Mercedes-Benz, MINI, SEAT, SKODA, smart and Toyota.
2011 saw the opening of the group’s first Land Rover site at Droitwich, then sharing this site with a Listers SEAT centre. The group went on to open its first Jaguar site in Worcester and another Land Rover site in Hereford in 2013. Following a reorganisation programme designed to bring the prestige brands Jaguar and Land Rover together into shared JLR (Jaguar Land Rover) sites, SEAT Droitwich was moved to Worcester while Jaguar was moved up into a renovated JLR Droitwich site, complete with multi-million pound interior design and new corporate identity.
The new Listers JLR Droitwich site was opened in July 2015 as the group’s flagship JLR dealership. January 2016 saw the opening of a new Land Rover site in Hereford which mirrors the same look and feel as the Droitwich site.
Listers JLR Droitwich today employs over 120 people. The site is responsible for sales of over 75 new Land Rovers and up to 30 new Jaguars each month, with peak registration months hitting 220 new Land Rovers and 75 Jaguars. Total new Land Rovers sold in 2015 from this site exceeded 1,100, while over 800 used Land Rovers and Jaguars were sold. It sold more than 450 new Jaguars and 400 used Jaguars during last year. The latest plate change month in March 2016 saw 243 new Land Rover and 81 new Jaguar registrations.
The nearby PDI centre is now handling 180 vehicles per month on average, serving Listers JLR Droitwich and Listers Jaguar Solihull. Plate change months see a 25-30% surges in throughput so that up to 250 cars are prepped for sale there.
To help handle the volume of vehicles across both sites, Listers leases a large secure car pound offering capacity for more than 300 vehicles in the Berry Hill Industrial Estate, equidistant between the PDI and the retail centre.